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§23. THE SECOND COMING – What Rough Beast, Its Hour Come Round at Last…

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Adam Frucci, “Eight Things That Suck about the iPad” Gizmodo, Jan. 27,

2010; Lev Grossman, “Do We Need the iPad?” Time, Apr. 1, 2010; Daniel

Lyons, “Think Really Different,” Newsweek, Mar. 26, 2010; Techmate

debate, Fortune, Apr. 12, 2010; Eric Laningan, “Wozniak on the iPad” TwiT

TV, Apr. 5, 2010; Michael Shear, “At White House, a New Question: What’s

on Your iPad?” Washington Post, June 7, 2010; Michael Noer, “The Stable

Boy and the iPad,” Forbes.com, Sept. 8, 2010.

Advertising: Interviews with Steve Jobs, James Vincent, Lee Clow.

Apps: Interviews with Art Levinson, Phil Schiller, Steve Jobs, John Doerr.

Publishing and Journalism: Interviews with Steve Jobs, Jeff Bewkes, Rick

Stengel, Andy Serwer, Josh Quittner, Rupert Murdoch. Ken Auletta, “Publish

or Perish,” New Yorker, Apr. 26, 2010; Ryan Tate, “The Price of Crossing

Steve Jobs,” Gawker, Sept. 30, 2010.

CHAPTER 39: NEW BATTLES

Google: Open versus Closed: Interviews with Steve Jobs, Bill Campbell, Eric

Schmidt, John Doerr, Tim Cook, Bill Gates. John Abell, “Google’s ‘Don’t Be

Evil’ Mantra Is ‘Bullshit,’” Wired, Jan. 30, 2010; Brad Stone and Miguel

Helft, “A Battle for the Future Is Getting Personal,” New York Times, March

14, 2010.

Flash, the App Store, and Control: Interviews with Steve Jobs, Bill

Campbell, Tom Friedman, Art Levinson, Al Gore. Leander Kahney, “What

Made Apple Freeze Out Adobe?” Wired, July 2010; Jean-Louis Gassée, “The

Adobe-Apple Flame War,” Monday Note, Apr. 11, 2010; Steve Jobs,

“Thoughts on Flash,” Apple.com, Apr. 29, 2010; Walt Mossberg and Kara

Swisher, Steve Jobs interview, All Things Digital conference, June 1, 2010;

Robert X. Cringely (pseudonym), “Steve Jobs: Savior or Tyrant?” InfoWorld,

Apr. 21, 2010; Ryan Tate, “Steve Jobs Offers World ‘Freedom Porn,’”

Valleywag, May 15, 2010; JR Raphael, “I Want Porn,” esarcasm.com, Apr.

20, 2010; Jon Stewart, The Daily Show, Apr. 28, 2010.

Antennagate: Design versus Engineering: Interviews with Tony Fadell, Jony

Ive, Steve Jobs, Art Levinson, Tim Cook, Regis McKenna, Bill Campbell,

James Vincent. Mark Gikas, “Why Consumer Reports Can’t Recommend the

iPhone4,” Consumer Reports, July 12, 2010; Michael Wolff, “Is There

Anything That Can Trip Up Steve Jobs?” newser.com and vanityfair.com,

July 19, 2010; Scott Adams, “High Ground Maneuver,” dilbert.com, July 19,

2010.

Here Comes the Sun: Interviews with Steve Jobs, Eddy Cue, James Vincent.



CHAPTER 40: TO INFINITY

The iPad 2: Interviews with Larry Ellison, Steve Jobs, Laurene Powell. Steve

Jobs, speech, iPad 2 launch event, Mar. 2, 2011.

iCloud: Interviews with Steve Jobs, Eddy Cue. Steve Jobs, keynote address,

Worldwide Developers Conference, June 6, 2011; Walt Mossberg, “Apple’s

Mobile Me Is Far Too Flawed to Be Reliable,” Wall Street Journal, July 23,

2008; Adam Lashinsky, “Inside Apple,” Fortune, May 23, 2011; Richard

Waters, “Apple Races to Keep Users Firmly Wrapped in Its Cloud,”

Financial Times, June 9, 2011.

A New Campus: Interviews with Steve Jobs, Steve Wozniak, Ann Bowers.

Steve Jobs, appearance before the Cupertino City Council, June 7, 2011.

CHAPTER 41: ROUND THREE

Family Ties: Interviews with Laurene Powell, Erin Jobs, Steve Jobs, Kathryn

Smith, Jennifer Egan. Email Steve Jobs, June 8, 2010, 4:55 p.m.; Tina Redse

to Steve Jobs, July 20, 2010, and Feb. 6, 2011.

President Obama: Interviews with David Axelrod, Steve Jobs, John Doerr,

Laurene Powell, Valerie Jarrett, Eric Schmidt, Austan Goolsbee.

Third Medical Leave, 2011: Interviews with Kathryn Smith, Steve Jobs,

Larry Brilliant.

Visitors: Interviews with Steve Jobs, Bill Gates, Mike Slade.

CHAPTER 42: LEGACY

Jonathan Zittrain, The Future of the Internet—And How to Stop It (Yale,

2008), 2; Cory Doctorow, “Why I Won’t Buy an iPad,” Boing Boing, Apr. 2,

2010.



ILLUSTRATION CREDITS

Numbers in roman type refer to illustrations in the Photos section; numbers

in italics refer to book pages.

Diana Walker—Contour by Getty Images: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11,

12, 13, 23, endpapers

Courtesy of Steve Jobs: 14, 15, 17, 18, 19, 20, 21, 22, facing p. 1 (top left

and bottom right), 108, 250, 267, 293

Courtesy of Kathryn Smith: 16

DPA/Landov: 21

Courtesy of Daniel Kottke: 56

Mark Richards: 71, 348

Ted Thai/Polaris: 102

Norman Seeff: 117, 148

©Apple Inc. Used with permission. All rights reserved. Apple® and the

Apple logo are registered trademarks of Apple Inc.: 159

George Lange/Contour by Getty Images: 171

Courtesy Pixar: 238

Kim Kulish: 305

John G. Mabanglo/AFP/Getty Images: 327

Michael O’Neill: 340

Monica M. Davey—EPA: 358

Jin Lee/Bloomberg via Getty Images: 368

Bob Pepping/Contra Costa Times/Zuma Press: 411

Bebeto Matthews—AP: 444

Courtesy of Mike Slade: 452

Kimberly White—Reuters: 490

John G. Mabanglo/EPA: 560



A Portfolio of Diana Walker Photos

For almost thirty years, photographer Diana Walker has had special

access to her friend Steve Jobs. Here is a selection her portfolio.



At his home in Woodside, 1982: He was such a perfectionist that he had

trouble buying furniture.



In his kitchen: “Coming back after seven months in Indian villages, I saw the

craziness of the Western world as well as its capacity for rational thought.”



At Stanford, 1982: “How many of you are virgins? How many of you have

taken LSD?”



With the Lisa: “Picasso had a saying—’good artists copy, great artists

steal’—and we have always been shameless about stealing great ideas.”



With John Sculley in Central Park, 1984: “Do you want to spend the rest of

your life selling sugared water, or do you want a chance to change the

world?”



In his Apple office, 1982: Asked if he wanted to do market research, he said,

“No, because customers don’t know what they want until we’ve shown

them.”



At NeXT, 1988: Freed the constraints at Apple, he indulged his own best and

worst instincts.



With John Lasseter, August 1997: His cherubic face and demeanor masked

an artistic perfectionism that rivaled that of Jobs.



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