New-product experts generally estimate that up to __________ percent of the more than 40,000 new consumable products introduced in the United States annually “don’t succeed in the long run.”
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The four Ps are commonly known as
1.
a. the environmental or uncontrollable forces.
2.
b. the environmental or controllable factors.
3.
c. the marketing mix or controllable factors.
4.
d. the marketing mix or uncontrollable forces.
5.
e. predict, produce, package, and persuade.
Which of the following groups would be the LEAST LIKELY target market
for a company producing canned food in single serving sizes?
1.
a. single adults
2.
b. school kitchens
3.
c. campers
4.
d. senior citizens
5.
e. vending machine owners
The four Ps of the marketing mix are
1.
a. priorities, personnel, placement, and profits.
2.
b. prediction, production, pricing, and promotion.
3.
c. product, price, production, and place.
4.
d. product, price, promotion, and place.
5.
e. predict, produce, package, and persuade.
The __________ element of the marketing mix is demonstrated when a
company places an ad in the Yellow Pages.
1.
a. product
2.
b. price
3.
c. promotion
4.
d. place
5.
e. process
The __________ element of the marketing mix is demonstrated when a
newspaper carrier throws a paper on the customer’s front porch.
1.
a. place
2.
b. product
3.
c. price
4.
d. promotion
5.
e. procurement
The element of the marketing mix that describes a good, service, or idea
to satisfy consumers’ needs is known as
1.
a. a product.
2.
b. the price.
3.
c. promotion.
4.
d. the place or distribution.
5.
e. a market segment.
The ability to buy a soda from a vending machine demonstrates which
element of the marketing mix?
1.
a. product
2.
b. price
3.
c. promotion
4.
d. place
5.
e. process
The uncontrollable forces in a marketing decision involving social,
economic, technological, competitive, and regulatory forces are referred
to as __________.
1.
a. the 5 Fs of marketing
2.
b. environmental forces
3.
c. business conditions
4.
d. a marketing ecosystem
5.
e. a business sphere
The marketing mix refers to
1.
a. the selection of product benefits and attributes that are to be added to or
subtracted from a given product to create variations within a product line.
2.
b. the specific ratio within a budget that divides resources between advertising,
sales promotion, and personal selling.
3.
c. the marketing manager’s controllable factors—product, price, promotion, and
place—that can be used to solve a marketing problem.
4.
d. the allocation of resources within a firm towards individual marketing programs.
5.
e. the environmental forces—social, economic, technological, competitive, and
regulatory—that impact the marketing decisions for a particular product at any given
time.
The marketing mix elements are called __________ because they are the
responsibility of the marketing department in an organization.
1.
a. uncontrollable forces
2.
b. profitability factors
3.
c. stakeholder value generators
4.
d. target market segments
5.
e. controllable factors
The marketing mix refers to
1.
a. the multiple sales and advertising strategies that can be used to promote a
product.
2.
b. the controllable forces—social, economic, technological, competitive, and
regulatory—to which a marketing manager must constantly adapt.
3.
c. the blending of different communication and delivery channels that are mutually
reinforcing in attracting, retaining, and building relationships with consumers who
shop and buy in traditional intermediaries and online.
4.
d. the marketing manager’s controllable factors that can be used to solve
marketing problems.
5.
e. a set of complementary products that when sold together generate more sales
than when sold separately.
To attend a winter concert presented by the community chorus, every
person had to donate one unwrapped toy at the concert hall door. This
statement is most closely related to the __________ element of the
marketing mix.
1.
a. product
2.
b. philanthropy
3.
c. price
4.
d. place
5.
e. promotion
Kraft produces Lunchables, a prepackaged meal usually consisting of
several crackers, small slices of meat, and small slices of cheese. Other
items in the product line contain small bottles of Chiquita Strawberry
Banana Fruit smoothie, Capri-Sun juice, or Kool-Aid. The box is bright
yellow and the quantity of food contained within it is small. The target
market for Kraft Lunchables is MOST LIKELY:
1.
a. moms with school-age children who pack a simple healthy lunch for them.
2.
b. business people looking for a fulfilling breakfast at the office.
