Market research firm BestOne sells reports about competitors, products, and other areas to various clients in the software industry. BestOne performs which universal marketing function: 

4.



5.



D. create various separations and discrepancies between producers and

consumers.

E. All of the above are true.



238 Free Test Bank for Basic Marketing A Marketing

Strategy Planning Approach 18th Edition by Perreault

Multiple Choice Questions - Page 2

In advanced economies:

1.



A. mass production with its economies of scale makes the cost of each

product higher.



2.



B. exchange is simplified by discrepancies of quantity and assortment.



3.



C. there is little need for marketing specialists.



4.



D. both supply and demand tend to be homogeneous in nature.



5.



E. producers and consumers experience a separation of values.



MACRO-marketing:

1.

2.



A. Emphasizes how the whole marketing system works.

B. Considers how marketing affects society, but not how society affects

marketing.



3.



C. Matches homogeneous supply and demand.



4.



D. Is mainly concerned with the activities of individual organizations.



5.



E. All of the above.



MACRO-marketing:

1.

2.



3.



A. is a social process.

B. tries to overcome "discrepancies of quantity" and "discrepancies of

assortment."

C. tries to effectively match supply and demand.



4.



5.



D. tries to overcome the many separations between producers and

consumers.

E. All of the above are true statements.



Marketing will not happen unless:

1.



A. e-commerce is flourishing.



2.



B. collaborators are present to simplify exchange.



3.



C. intermediaries are present to facilitate exchange.



4.



5.



D. two or more parties each have something they want to exchange for

something else.

E. an economy is market-directed rather than command.



Which of the following must occur for marketing to happen?

1.



A. Product



2.



B. Place



3.



C. Advertising



4.



D. Price



5.



E. Two or more parties exchange something of value for something else of

value.



In advanced economies:

1.



A. both supply and demand tend to be heterogeneous.



2.



B. producers and consumers are often separated in several ways.



3.



C. exchange is hampered by discrepancies of quantity and assortment.



4.



D. All of the above are true.



5.



E. None of the above is true.



The fact that US car companies are located in the upper Midwest

while their customers are located throughout the U.S. is an

example of:



1.



A. separation in values.



2.



B. discrepancies of assortment.



3.



C. separation of information.



4.



D. spatial separation.



5.



E. separation in time.



MACRO-marketing:

1.



A. is concerned with the activities performed by individual business

organizations.



2.



B. tries to match heterogeneous supply capabilities with heterogeneous

demands for goods and services.



3.



C. is concerned with how effectively and fairly an individual business

organization performs.



4.



D. assumes that the effectiveness and fairness of all macro-marketing

systems must be evaluated in terms of the same social objectives.



5.



E. All of the above are true.



Viewing marketing as a social process focuses on

1.



A. marketing by nonprofit organizations.



2.



B. command economies.



3.



C. macro-marketing.



4.



D. micro-marketing.



5.



E. none of the above.



In a simple economy, one family may produce only cooking pots,

but many of them. Others may specialize in farming, making

clothing, and building shelters. This ....

1.

2.



A. shows why "discrepancies of assortment" occur.

B. is so simple that the universal functions of marketing don't have to be

done.



3.

4.



5.



C. cannot work without an intermediary.

D. is an example of "separation in values" since the different families

choose to produce different things.

E. All of the above are true.



Marketing is NOT needed in a ______________ economy.

1.



A. consumer-oriented



2.



B. command



3.



C. pure subsistence



4.



D. market-directed



5.



E. none of the above



Of the following headlines from a business magazine, which is

most likely to be about a MACRO-marketing topic?

1.



A. "Chinese Women Demand More Luxury Goods."



2.



B. "Girl Scouts Organize Nationwide Cookie Sale."



3.



C. "L'eggs Sells Direct in Brazil and Argentina."



4.



D. "Frito-Lay Offers New Low-Fat Products."



5.



E. "Coke Losing Beverage Sales in India to local brands."



Societies need a macro-marketing system

1.



A. to help match supply and demand.



2.



B. to create a gap between producers and consumers.



3.



C. to accomplish an organization's objectives only.



4.



D. to identify collaborators.



5.



E. to reduce the need for intermediaries.



_________ directs an economy's flow of goods and services from

producers to consumers in a way that effectively matches supply

and demand and accomplishes the society's objectives.

1.



A. Macro-marketing



2.



B. The transporting function



3.



C. Micro-marketing



4.



D. Standardization and grading



5.



E. Social responsibility



Macro-marketing:

1.



A. is not concerned with the flow of goods and services from producers to

consumers.



2.



B. seeks to match homogeneous supply capabilities with homogeneous

demands for goods and services.



3.



C. refers to a set of activities performed by both profit and nonprofit

organizations.



4.



D. focuses on the objectives of society.



5.



E. All of the above are true statements.



(p. 8-9) Of the following headlines from the WALL STREET

JOURNAL, which is most likely to be about a MACRO-marketing

topic?

1.



A. "Tupperware Has a New Strategy."



2.



B. "Thailand Has Unusually Large Number of Wholesalers."



3.



C. "Military Supplier Shifts to Selling Gas Masks to Private Citizens."



4.



D. "Coke Plans Beverage Line to Compete with Lipton's."



5.



E. "Dow Chemical Adds Shipping Safeguards."



American supermarket chain, FoodMart, purchases cheese from

five different manufacturers from around the world to assure its



customers can choose among different types of cheeses at

different prices. FoodMart facilitates the macro-marketing system

by helping to address:

1.



A. spatial separation.



2.



B. discrepancies of assortment.



3.



C. separation of values.



4.



D. all of the above.



5.



E. none of the above.



Marketing could NOT take place without:

1.



A. intermediaries.



2.



B. collaborators.



3.



C. two or more parties who are willing to exchange something for

something else.



4.



D. a high standard of living.



5.



E. all of the above.



Macro-marketing:

1.



A. tries to produce discrepancies of quantity and discrepancies of

assortment.



2.



B. focuses on the activities of individual organizations.



3.



C. tries to effectively match supply and demand.



4.



D. all of the above.



5.



E. none of the above.



When an individual producer sets a price for its product to earn a

certain profit while consumers search for the product at the lowest

price available from any producer, this is an example of:

1.



A. separation in time.