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Tiếng Anh
15. Adam Lindgreen, RogerPalmer (2005), A Relationship Management
assessment tool : questioning, identifying & prioritizing critical aspect
of Customer Relationships, Elsevier
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management, Journal of Marketing.
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22. Su – Yeon Kim, Tae-Soo Jung, Eui-Ho Suh, Hyun-Seok Hwang (2004),
An LTV model and customer segementation bassed customer value : A case
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