Bạn đang xem bản rút gọn của tài liệu. Xem và tải ngay bản đầy đủ của tài liệu tại đây (1.66 MB, 408 trang )
LOOKING FOR SPACE AND USING BROKERS
1. Paying Your Broker
There are no hard-and-fast rules governing
how you’ll pay your broker. The most common way is to pay the broker a commission based on the value of the lease. This
approach is quite problematic for tenants,
since it puts the broker’s financial interests
at odds with yours, as explained in the section describing commissions, below. Fortunately, there are other ways to compensate
your broker.
Commission. The broker earns a percentage of the rent over the life of the lease.
More precisely, the broker’s fee goes up as
the tenant’s rent, square footage, and lease
term increase. But high rent is not in your
interests, nor is unnecessary space or a
lease term that is too long for your business
needs or plans. In short, working on commission introduces a total conflict of interest between you and your broker. Most
often the landlord pays the broker, but
you’ll still be stuck with a high rent, excess
space, or a needlessly long lease. The alternative methods of paying brokers avoid this
conflict, as you’ll see by reading below.
Here’s how the commission scheme
works in practice. For example, if you’re
leasing 2,000 square feet at $20 a square
foot for three years, the total rent is
$120,000 (2,000 x $20 x 3). A 3% commission would amount to $3,600.
If your contract with your broker provides that the broker will be paid only on
commission, the broker won’t earn anything unless you sign a lease. Sometimes, a
2/ 1 7
broker will ask for an advance against the
hoped-for commission (called a retainer),
which is deducted from the commission
once it’s earned. If you don’t sign a lease,
the broker must return the retainer.
Flat fee. You pay a fixed amount (such as
$2,000) for the broker’s efforts in looking
for space for you, regardless of the success
at finding suitable space.
Fee based on success. You pay a fixed
amount only if the broker’s efforts result in
your signing a lease.
Hourly Fee. You pay by the hour for the
broker’s time.
You and the broker aren’t limited to
choosing only one payment method. For
example, you might agree to pay an hourly
fee that will be credited toward a success
fee if you ultimately sign a lease.
Which arrangement is best suited for you?
Naturally, you’d like energetic assistance
with the minimum of expense—and many
in the leasing game will tell you that this
means choosing some variation on a commission arrangement. There is no simple
cure, however, to the conflict problem
noted above. Even though you have contracted to pay your broker’s commission,
many landlords will pick up that expense
instead. Here is how it works:
• The space was listed with a landlord’s
broker. If you lease space that’s been
listed, it’s customary for the landlord
to split the commission he owes his
broker with your broker.
• The space was unlisted. If you lease
space that was not listed with a
2/18
NEGOTIATE THE BEST LEASE FOR YOUR BUSINESS
broker, the landlord may still pay
your broker’s commission—primarily
to build up goodwill in the real estate
community. But if the landlord isn’t
so inclined, you’ll probably be the one
to pay the broker. To protect yourself
against having to pay an entire commission if the landlord balks, provide
in your contract with the broker that
the broker will instead accept a
lesser, fixed fee from you.
Depending on the fee method you agree
on, make sure your contract with your
broker covers these additional points:
• When is the payment due—in installments (if you pay by the hour) or when
you’ve signed a lease? If the latter,
how much time do you have to pay
the fee? Naturally, the longer you
have to pay the fee, the better, since
you’ll be incurring moving and leasing expenses at a rapid rate.
2. Exclusive and Nonexclusive
Arrangements
Your contract with your broker needs to resolve more than the matter of who pays the
broker. The two of you must decide
whether the broker has an exclusive relationship with you or a nonexclusive one.
Exclusive. The broker earns a fee whether
you sign a lease through the efforts of the
broker or through anyone else, or even on
your own.
EXAMPLE: Tenant Tom signs an exclusive
contract with broker Bob. Tom finds
space through a newspaper ad and
signs a lease. He owes a fee to Bob.
Nonexclusive. You owe the broker a fee
only if you sign a lease through the efforts
of the broker. The broker does not earn a
fee if you find space on your own.
• Do you have to pick up the tab for the
broker’s expenses, such as travel and
advertising? Obviously, you’d prefer
not to.
• If you pay a retainer or an hourly rate,
will you be entitled to a rebate if your
broker receives a commission from the
landlord? This understanding is fair,
and you’ll want to push for it.
• If you pay a retainer or an hourly rate,
will it count toward any commission
that you may have to pay? It should.
• If the landlord pays a commission, will
you still have to pay a success fee? You
shouldn’t.
EXAMPLE: Tenant Tom signs a non-
exclusive contract with broker Bob. Tom
finds space through a sign in a window.
He does not owe a fee to Bob.
Most brokers will prefer, naturally enough,
to have an exclusive relationship with you.
It will commit you to seriously using their
expertise and contacts, since you’ll have to
pay them when you lease any space. Working under a nonexclusive arrangement
exposes the broker to the disappointing
possibility of working long and hard for
you, only to have you secure space on
LOOKING FOR SPACE AND USING BROKERS
your own. From your prospective, however, you won’t want to sign an exclusive
contract unless you have high confidence
in the broker’s ability to deliver a rental,
since there’s no incentive for you to seek
space on your own.
If you are interested in renting space in a
particular building or shopping center, you
and the broker can agree that you’ll owe
the broker a fee only if the broker succeeds
in delivering space in the property specified in the contract. This arrangement will
work well for you if you’d like to be able
to do some space-finding on your own, but
want an advocate when it comes to certain
properties. For example, there may be one
or two large, sophisticated landlords who
have properties that might suit your needs.
You’ve wisely concluded that you’d like the
assistance of a broker when dealing with
these owners. On the other hand, you figure
you could handle less daunting owners
yourself. A contract that limits your broker
to pursuing space in the properties owned
by sophisticated players frees you to pursue other deals on your own.
EXAMPLE: Tenant Tom signs a specific
space contract with broker Bob to
secure space in either the regional
Riverside Mall or the equally large
Country Time Plaza. Tom winds up
leasing space from a single-rental landlord on a city street downtown. He
does not owe a fee to Bob.
2/ 1 9
3. Avoiding Conflicts of Interest
With Your Broker
Although your broker is duty-bound to find
you the best space at the best terms, you
can’t ignore the fact that the broker or others in the office will represent other tenants
along the way—some, perhaps, with space
needs similar to yours. And unless you’ve
retained a tenant’s broker exclusively, the
brokerage may have landlord clients, too—
including some who might have space that
you will want to see. In either situation, the
broker may end up representing two competing parties (two tenant-clients or one
tenant-client and one landlord-client). Or,
your broker will realize she’s representing
one party (you) while her associate at the
next desk is representing the other (the
landlord). Your contract with the broker is
the place to address these potential conflicts.
a. Conflicts With Other
Tenant-Clients
It’s common for experienced real estate
brokers to specialize in certain types of
space or neighborhoods; that degree of
specialization is generally a plus for you.
However, the narrower the broker’s field,
the more likely it will be that the broker
will have more than one client who is looking for similar space. Who gets to see the
property first? And if both clients are interested, whose interests does the broker
push?
2/20
NEGOTIATE THE BEST LEASE FOR YOUR BUSINESS
For instance, let’s say that you’re looking
for space for a restaurant and the broker
has another tenant-client who’s looking for
similar space. What happens if a terrific restaurant space becomes available? There are
two common solutions:
• The broker bows out. You can specify
in the contract that the broker won’t
represent either one of you but will
find other qualified brokers for each
of you.
• The eager client prevails. A second
solution is to say that the broker will
represent the first client who expresses
serious interest in the space.
b. Conflicts With Landlord-Clients
If your broker, or anyone in the office, also
handles listings for landlords, it’s possible
that you’ll become interested in the property
owned by the broker’s landlord-client. Your
broker cannot effectively represent both of
you, since your interests are clearly adverse.
Nor can she negotiate against a member of
her own office. How should your contract
deal with this dilemma? There are two
solutions, explained below.
Exclude that particular space. You can
specify that space listed by the broker’s
office is excluded from the range of properties your broker will show you. This will
mean that you won’t be able to ask your
broker to show you these properties or
represent you in negotiations with the landlord. But if you really want to pursue a
space listed by your broker’s office, you
will need the right to terminate the contract
so that you can engage another broker. If
this is the route you want, be sure that your
contract with the broker specifies that you
have an option to terminate in this situation
if it arises.
Ask the broker to act as a dual agent. The
other solution is to ask the broker to act as
a dual agent (dual agents are brokers who
assume a neutral position in space hunting
and lease negotiations, as explained above
in Section B4). Here, if the broker’s relationship with a landlord-client predates yours,
you’ll need the landlord-client’s consent for
the broker to work as a dual agent. A landlord may be willing to give up the benefit
of an advocate in exchange for a tepid gobetween if you are a desirable tenant who
is seriously interested in the space. Conversely, if a landlord approaches your broker (or someone in the office) after you
have signed a contract with the broker, the
landlord will need your consent before
your broker can be transformed from your
advocate into a dual broker.
You can probably see already that neither
of the above solutions is very satisfactory.
You won’t be happy narrowing your range
of possibilities if you have to exclude
appropriate space. If you terminate your
contract and engage a new broker, you’ll
find yourself negotiating against someone
(your ex) who may have a lot of important
information about you—your needs, financial situation, and bargaining intentions.
And the alternative—reducing your broker
to the status of a dual agent—leaves you
LOOKING FOR SPACE AND USING BROKERS
without a strong advocate. One way to
avoid these complications is to look for and
hire a broker who works only for tenants,
as emphasized several times above.
A trial marriage can mean an easy
divorce. See if the broker will agree in
the contract that either of you can cancel the
contract during the first 15 or 30 days. This
will give both of you chance to see if the
relationship is working—if it isn’t, you can
end it easily. Try to include language entitling
you to a refund of any fees you pay up front,
except for costs actually incurred by the
broker, such as those for advertising.
4. Clarify the Details in Writing
Your broker may be willing to perform
more services than just showing you space
and helping to negotiate a lease. You can
expect extra services if you’re hiring the
broker yourself, as explained in Section C,
above. Even if you are not paying the broker directly, you may be able to arrange for
some additional services. For example, the
broker may be willing to get traffic flow
data, utility bill information, or zoning details.
Brokers can also arrange for inspections
and line up contractors to finish, or “build
out,” the space. And your broker may
promise to show you a minimum number
of properties within a specified time, or
canvass a specific geographic area. If you
and your broker come to understandings
like these, don’t just rely on the broker’s
2/ 2 1
oral promise. Be sure to list these duties in
the contract you sign with the broker.
5. Provide for Searching Without
the Broker
At the end of your agreement with the broker, you may find yourself still without a
lease. You can, of course, extend the agreement, but you may want instead to terminate the relationship. Problems may arise if
you soon thereafter sign a lease for a property that the broker brought to your attention, even if lease negotiations had not
started when the broker was still under
contract with you.
There’s a fair way to handle this situation.
Provide that if you sign a lease on your
own with a landlord whom the broker
brought to you within six months of the
end of the brokerage contract, you’ll pay
full fees. True, this binds you longer than
you might wish, but if it also protects the
broker from easy abuse from clients who
plan an end run.
G. Handling Problems With
Your Broker
If you’re careful when choosing a broker
and spell out your agreement in a contract,
you’ll reduce the chances of disputes
later—but there’s no guarantee that all will
be smooth sailing. The secret, of course, is
spotting problems early. This section lists
2/22
NEGOTIATE THE BEST LEASE FOR YOUR BUSINESS
some common signs of trouble and possible
solutions.
1. Signs of Trouble
If you encounter any of the following
difficulties, you know that you need to take
action:
• Are your questions being answered? If
important issues are addressed poorly
—or not at all—watch out. Eager to
close the deal, your broker may be
afraid that candor will get in the way.
For example, if the broker blows off
questions about environmental hazards on or near the property, or if you
can’t get a straight response to your
query regarding the anticipated jump
in the landlord’s property taxes (you’ll
probably end up paying for some of
it), get pushy.
• Are there available rentals that the
broker is not showing you? A broker
who steers you toward certain properties (such as those listed with his
office or that promise a higher commission) and away from others may
have hidden motives for doing so. It’s
appropriate to be suspicious. Your
broker is supposed to be showing
you space that’s most suitable for
your needs, no matter where it is.
• Are you being rushed? Anxious to close
the deal and earn the commission, a
broker may minimize or gloss over
problems with a space or a deal, or
fail to disclose key information. For
instance, you may not be told that the
anchor tenant in the shopping center
you’re considering is about to move
out. If you’re the last to learn about
important details like this, be advised:
You aren’t getting the full, undivided
attention of your broker.
• Is the broker disclosing key information
about you? Your broker may not share
important information about you—
such as your need to move immediately or your key negotiating points
—with the landlord or the landlord’s
broker. True, this information may
speed up the bargaining, but it may
also make it harder for you to strike
the best possible deal. If you learn
that your secrets are being shared, it
may be due to the broker’s eagerness
to close a deal—any deal—irrespective of what’s best for you.
2. Resolving Problems
If you’ve kept the lines of communication
open with your broker, a face-to-face airing
of your grievances may suffice to get things
back on the right track. Sometimes, however,
depending on the nature of the problem, you
need to consider more drastic action, such as:
• Complaining to the broker’s boss, if
there is one. To preserve goodwill, the
boss may either take steps to correct
the problem or agree to terminate the
brokerage contract.